AI Insights · Timothy · October 2025
Top 5 Beauty Retail Apps on Unified Platform in Latin America, Q3 2025
Explore the performance trends of the leading beauty retail apps in Latin America during Q3 2025, with insights into downloads and active users.
In the third quarter of 2025, the beauty retail app landscape in Latin America showed significant activity, with O Boticário leading the charge in terms of downloads. Weekly downloads peaked at around 260K by the end of September, while active users climbed to nearly 3.9M, reflecting robust engagement.
Natura (Oficial) demonstrated steady download numbers, with a high of approximately 102K in mid-August. The app's active user base fluctuated between 1.7M and 2.3M throughout the quarter.
SEPHORA: Maquiagem e Perfumes experienced a steady download rate, peaking at over 53K in early August. The active user count remained consistent, hovering around 450K to 550K during the quarter.
Época Cosméticos & Perfumaria saw a gradual increase in downloads, reaching a high of about 46K in early September. Active users were stable, averaging around 750K to 850K.
Beleza na Web: Cosméticos maintained a consistent download rate, with numbers peaking at over 44K at the start of the quarter. The app's active users varied, peaking at approximately 780K in early September.
These trends, sourced from Sensor Tower, highlight the dynamic nature of the beauty retail app market in Latin America. For more detailed insights, visit Sensor Tower's platform.
